Microsoft Edge Gets A New Colourful Swirly Logo

Microsoft Edge Gets A New Colourful Swirly Logo

Microsoft has introduced a new logo for its overhauled Edge web browser. The logo, which still looks like an ‘e’ and will go live once tech giant ships the new Chromium-based Edge browser to the users.  The logo is a hybrid of the older icon which is lowercase ‘e’ and crashing wave. The new logo, which is expected to be unveiled at the company’s developer-focused Ignite conference, comes at a time when the company is making an all-out effort to get back share in the desktop browser segment. The desktop browser is currently dominated by Google Chrome. Microsoft’s Edge browser has undergone several changes ever since it was launched first released for Windows 10 and Xbox One in 2015.

One of the notable changes was that it adopted Google’s Chromium open-source engine for the browser. The new search engine, which also powers browsers such as Vivaldi and Opera, is expected to help the company make the browser more accessible on devices without Windows. The changes, however, have faced a lot of criticism from rivals. Firefox browser of rival Mozilla said that the move will help Google and increase its monopoly on the internet. According to Statcounter, the Chrome browser accounts for 68.91 per cent of global internet market share. Mozilla’s Firefox has about 9.25 per cent and Apple’s Safari is at third spot with 8.68 per cent share. Microsoft’s Edit is at the fourth spot with 4.51 per cent share followed by Internet Explorer which has a share of 4.45 per cent.

Microsoft Edge is the default web browser on Windows 10 Mobile and Windows 10, and Xbox One consoles. The company initially announced the legacy Trident (MSHTML) layout engine would be used by Edge for backward compatibility. However, the company later said that Edge would use a new engine due to strong feedback. A sidebar – that provides favorites, browsing history, reading list – is similar to Internet Explorer’s Downloads manager and Favorites Center. Edge integrates with other online platforms of the company to provide voice control and dynamic information related to searches within the address bar.

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